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I took Inkigo from zero users to $400 MRR without spending on ads — here's exactly what changed. In this video I break down the naming strategy, TikTok content approach, pricing decisions, and the mindset shift from building features to marketing. If you're an indie dev with a working app that nobody knows about, this is for you.

I wrote a blog with more details here: https://codewithbeto.dev/blog/growing-inkigo-part-1
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⌚️ Timestamps ⌚️
00:00 Intro
00:29 What is Inkigo
01:24 Why we changed the app name
02:49 Owning your search term
03:14 How the name helps with discoverability
03:49 TikTok content strategy
04:28 Create content about the topic, not your app
05:17 Research what content already works
06:04 TikTok vs Instagram distribution
06:32 $5 TikTok ad experiment results
07:31 Revenue breakdown and quick math
08:52 Pricing strategy — charging premium
10:10 Fair usage limits explained
10:53 RevenueCat and tech stack
11:11 Stop building, start marketing
12:02 What's next for Inkigo

#indiedev #reactnative #appdevelopment

Code with Beto

An indie developer shares 5 marketing lessons learned while growing an AI tattoo preview app (Inkigo) from zero to $400 MRR in 3 months without paid ads. Key lessons include: choosing a unique app name to own search results instead of competing with 200+ similar apps, creating topic-focused TikTok content (about tattoos, not the app itself), using premium pricing ($10/week or $20/month) with fair usage limits to maintain margins, resisting the urge to add features and focusing on distribution instead, and using small paid ad boosts only to amplify already-working organic content. The app is built with React Native and Expo, uses RevenueCat for payments, and leverages an AI image model for realistic tattoo previews.

5 Marketing Lessons From My First $400 MRR App