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Amazon's Project Dawn layoffs, including the AWS Community Builders program leader, signal the end of corporate-sponsored developer ambassador programs. Companies are shifting from community-driven marketing to efficiency-focused, ROI-measurable strategies as AI agents replace generic developer content. The path forward involves transitioning from unpaid brand evangelism to paid expertise as independent Field CTOs who own their intellectual property and charge for architectural insights rather than promoting tools for status and swag.

Amazon Project Dawn Killed the Community Era — Here's What Comes Next

Valdemar

<p>Unsuprising, lines up nicely with the trend towards enshitification of everything, heading straight into that third and final phase of maximum profit extraction (<a href="https://en.wikipedia.org/wiki/Enshittification" target="_blank" rel="noopener nofollow">https://en.wikipedia.org/wiki/Enshittification</a>).</p>
