Paul Cheek describes his book, “Disciplined Entrepreneurship: Startup Tactics,” which gives entrepreneurs an ordered set of actions to get their ventures into the world. Cheek is executive director of the Martin Trust Center for MIT Entrepreneurship.

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Paul Cheek, executive director of the Martin Trust Center for MIT Entrepreneurship, has written a book called 'Disciplined Entrepreneurship: Startup Tactics' to help entrepreneurs turn their ideas into successful businesses. The book covers 15 functional tactics to help entrepreneurs get traction and become highly effective individuals throughout their careers. It is structured in an order of operations, starting with setting goals and systems, then moving to market testing, product development, and resource acquisition. The book is written for people who want to have an impact through innovation-driven entrepreneurship, providing a process to start any type of business.

3 Questions: Paul Cheek on tactics for new startups