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Accessibility strategist Anne Bovelett makes the economic case for web accessibility on WordPress sites, citing Semrush research across 10,000 websites showing compliant sites achieve 23% more organic traffic, 27% more keyword rankings, and a 90% boost in authority scores. She references the Click Away Pound Report, which found UK e-commerce sites lost £17 billion in 2019 by being inaccessible, and notes that 75% of disabled customers will pay more to shop on an accessible site. Bovelett argues that poor semantic HTML, overuse of div/span elements, and JavaScript-heavy frameworks harm both screen readers and search engine crawlers equally. She also highlights reduced support costs as a benefit, citing a Dutch tax office that saw 30% fewer support requests after an accessibility redesign.

#212 – Anne Bovelett on How Web Accessibility Boosts Traffic, SEO, and Revenue