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Matt Cromwell, co-founder of GiveWP and former StellarWP leader, discusses the current state of the WordPress product ecosystem and his new agency Roots & Fruit. He argues that the era of 'build it and they will come' is over — the plugin directory has doubled in size, competition from SaaS has intensified, and post-COVID budgets tightened. The path forward requires WordPress product makers to think like product businesses, not code businesses: prioritizing customer journey, branding, and marketing over technical execution. Matt now serves as a fractional Chief Growth Officer for small product teams and a coach for solo founders, helping them focus on high-impact growth activities instead of scattered tactics.

#205 – Matt Cromwell on Redefining WordPress Product Growth in a Crowded Ecosystem