10 design psychology principles every UI/UX designer should know
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Explores 10 fundamental psychology principles that influence user behavior in digital interfaces. Covers Hick's Law (limiting choices), Mere Exposure Effect (familiarity), Fitts's Law (target sizing), Aesthetic-Usability Effect (visual appeal), Serial Position Effect (placement matters), Jakob's Law (consistency), Von Restorff
Table of contents
1. Hick’s Law: The more choices you add, the slower people think2. The Mere Exposure Effect: Familiarity feels safe3. Fitts’s Law: Smaller targets = more misclicks4. The Aesthetic-Usability Effect: Pretty things feel easier5. The Serial Position Effect: People remember the first and last things6. Jakob’s Law: Users expect your app to work like other appsGet Ryan Almeida’s stories in your inbox7. The Von Restorff Effect: Make the important thing stand out8. Cognitive Load: Don’t make users work for it9. Peak-End Rule: People remember moments, not the whole journey10. Social Proof: Humans copy humansPutting it all togetherSort: