10 B2B SaaS product metrics that should be on your dashboard
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A comprehensive guide to tracking 10 essential B2B SaaS product metrics including website-to-signup conversion, activation rate, retention, churn, and net dollar retention. Explains how to define each metric using SQL, provides industry benchmarks (like 8% website-to-signup conversion and 10% trial-to-paid conversion), and
Table of contents
Website to signup conversion rateSignups segmentationConversion rate from trial to paid / conversion rate from free to paid customerNew business revenue / new business MRRFeature adoption share (of total paid customers / of total MRR)Retention rate (general and by specific feature/use case)Net Dollar Retention rate / Expansion MRRChurn rate (logo, MRR)Essential benchmarks for top-of-funnel SaaS metricsHow to turn your product metrics into actionable InsightsFinal thoughts: making product metrics accessible and actionableMore product metrics resourcesSort: