10 B2B SaaS product metrics that should be on your dashboard
This title could be clearer and more informative.Try out Clickbait Shieldfor free (5 uses left this month).
A comprehensive guide to tracking 10 essential B2B SaaS product metrics including website-to-signup conversion, activation rate, retention, churn, and net dollar retention. Explains how to define each metric using SQL, provides industry benchmarks (like 8% website-to-signup conversion and 10% trial-to-paid conversion), and offers practical advice on calculating activation rates through correlation analysis. Includes a framework for identifying underperforming metrics and turning data into actionable product improvements.
Table of contents
Website to signup conversion rateSignups segmentationConversion rate from trial to paid / conversion rate from free to paid customerNew business revenue / new business MRRFeature adoption share (of total paid customers / of total MRR)Retention rate (general and by specific feature/use case)Net Dollar Retention rate / Expansion MRRChurn rate (logo, MRR)Essential benchmarks for top-of-funnel SaaS metricsHow to turn your product metrics into actionable InsightsFinal thoughts: making product metrics accessible and actionableMore product metrics resourcesSort: