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A satirical web experience called "Doomscroll Wrapped" explores how design choices create emotional impact by reframing social media usage statistics. The project demonstrates unconventional design patterns including strategic framing (presenting "40 days per year" instead of "2 hours daily"), data-driven storytelling through sequencing, minimal use of whitespace to focus attention, and carefully calibrated tone that invites reflection without moralizing. Rather than relying on visual polish, the design uses framing, pacing, and language to transform abstract metrics into personally resonant insights about screen time habits.

Doomscroll Wrapped

rryyqn

I built the 2025 Doomscroll Wrapped as a parody experiment in emotional design and storytelling.
This project wasn’t about technical difficulty. It was about how framing, storytelling, space, and tone can completely change how data feels.
<a href="https://2025-doomscroll-wrapped.vercel.app/" target="_blank" rel="noopener nofollow">Try Doomscroll Wrapped here.</a>
Read the design decisions in the <a href="https://rryyqn.com/projects/doomscroll-wrapped" target="_blank" rel="noopener nofollow">case study.</a>

Good design follows the screen.
Great design follows the heart.
Start designing for feelings, not pixels.